The brainchild of Master Distiller Lincoln Henderson, Angel’s Envy is a premium bourbon. As Angel Envy’s digital agency or record, MOJO is partnering with the brand on end to end digital strategy and execution. With limited supply of liquid, a high demand for it, a recent acquisition by Bacardi, and a landmark distillery opening in the fall, it’s a pivotal time for the brand. How do we maintain our craft feel? With limited supply of liquid, what do we do engage and grow our adorers? Post acquisition, how do we train a new sales force to represent the strong heritage of the brand?
Along with driving overall digital strategy, MOJO is working on a number of key initiatives for the brand centered around celebrating its innovative spirit. Initiatives include the development of an innovative online community to drive a deeper connection with the brand’s adorers, a rethinking of the site and production of new content, and an online training module for the sales force.
The first of these initiatives is slated to launch in Q3 2016.